Deliveroo’s Demonic Butchery & Pie Emporium

Campaign Overview:

To raise hairs this Halloween, we set up shop at 60 Fleet Street – the old stomping ground of the sinister Sweeney Todd. Here, for this PR stunt, we made and delivered some spooky meat pies, created from meticulously-produced, edible ‘body parts.’

As part of this spine-chilling experiential marketing campaign, we also produced pies for Deliveroo Kitchens in London, Bristol and Manchester, to serve to customers for a limited time.

The Brief:

Our mission was to bring our client’s spooky vision to life, by creating hyper-realistic pies made from ‘body parts’, over Halloween.

The Activation (PR Stunt):

In true Halloween fashion, our Angels (or should we say ‘demons’?) put on their most ghoulish gab. In a throwback to the Sweeney Todd story, they invited customers to let out their best screams and pull their scariest faces.

Customers were then given the choice of three tasty pies – vegan, chicken and beef. And, in a veil of dry ice mist, the vending machine drawer opened, revealing gruesome props – from rats to wounded-hands and worms. Cooked by our team, hot pies were then delivered, garnished with severed fingers and eyeballs – the full works!

With our vast understanding of catering, we not only designed and made the delicious pies, but we also meticulously produced the grizzly human body-part props – for extra eek-factor! Our actors got into the ‘spirit’ of things, putting on spooky voices which immersed and entertained customers. With the right staffing and solid logistical support, we brought the whole pie-dea to life in a spooktacular fashion.